Dragon Garden Tea 2024 Development History

2024 is the 75th anniversary of the founding of New China, the key year of the implementation of the “14th Five-Year Plan”, the 25th anniversary of the founding of Longyuan Tea Industry, and the “Year of Struggle” for each and every one of us in Longyuan.

Over the past year, under the leadership of Chairman Li Zhengxing, Longyuan Tea Industry closely rely on and unite and lead all the staff and the majority of dealers across the country against the trend, resisting external pressure, overcoming internal difficulties, insisting on seeking progress while maintaining stability, promoting stability by progressing, seeking benefits from management, seeking potentials from the market, seeking impetus from innovation, seeking vitality from culture, integrating the relationship between making the optimal incremental volume and revitalizing the inventory, improving the quality and making a larger total amount of products optimized and promoting consumption, revitalizing confidence, preventing risks, and ensuring the stable and healthy development of the Dragon Park Tea Industry. , promote consumption, boost confidence, and prevent risks, to ensure the stable and healthy development of Longyuan tea industry, and in some aspects of a new breakthrough.Dragon Garden Tea

一、Inspiring celebration of Dragon Park’s 25th anniversary

We successfully organized the 25th Anniversary Celebration of Dragon Garden Tea and the 2024 National Marketing Work Conference. As a usual practice, we held the national marketing work conference and organized the Xishuangbanna Tea Mountain Tour in Xishuangbanna. This year is the 25th anniversary of the establishment of Longyuan Tea Industry, we grandly organized the celebration to continue the struggle and build the dream of Longyuan. A total of more than 300 representatives of national distributors attended the marketing meeting and celebration. This is our 14th consecutive year to hold a national marketing conference, which is of great significance and far-reaching impact.Dragon Garden Tea

二、Thirty unified distribution products create demand

We insist on quality first and optimize the production of a number of high-quality products. The operating headquarters of the Dragon Garden number unifies and releases 30 products throughout the year.Dragon Garden Tea

三、Insist on quality first to improve core competitiveness

“Longyao Banzhang” ‘Longyuan One’ ‘Jixiang Longyuan’ ‘Flying Splendor’ and other products won the “Ninth Asia-Pacific Tea Tea Awards” and ‘China Tea Cup’ 14th International Dingcheng Tea King Competition, three special gold medals, three gold medals. It also won 8 product quality evaluation or selection awards issued by the Industrial Culture Development Center of the Ministry of Industry and Information Technology and China Tea Circulation Association.Dragon Garden Tea

四.Continuous construction of Longyuan culture casting the soul of the enterprise

We strengthened cultural construction and injected development vitality. We have continued to hold a symposium on brand development, a Chinese New Year reunion, a half-year work summary meeting, a Mid-Autumn Tea Party, a New Year Tea Party, and a Shenzhen Round Table, etc., to continuously unify ideas and raise awareness, and to gather the strength of Longyuan.Dragon Garden Tea

2022-2024 (three consecutive years) in Yunnan Province, “Shou contract and heavy credit enterprise”, become “Yunnan Province, Shou contract and heavy credit enterprise identification norms” and other six group standards main drafting unit. We were also honored at the 2024 China Tea House Industry Conference.Dragon Garden Tea

五、Developing the Employee Dealer Workforce Provides Assurance

We strengthen the team building, provide organizational assurance. 2024 we recruited four undergraduates from Yunnan Agricultural University Tea College to enrich the national operation headquarters of Longyuan, to ensure the normal operation of the brand.Dragon Garden Tea

Strengthened channel construction and opened new stores. Three brand stores have been opened successively in Kunming, and flagship stores and brand stores of Longyuan No. have been opened in Hefei, Shantou, Shuozhou, Chongqing, etc., so as to develop and strengthen the dealer team. Next year, the flagship store of Longyuan No. in Hefei, Anhui Province and the flagship store of Longyuan No. in Pudong New Area, Shanghai will be grandly opened, thus optimizing the dealer team.Dragon Garden Tea

We welcome tea lovers from all walks of life to visit, exchange and cooperate with us.Dragon Garden Tea

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