Yunnan Haixintang Tea Co., Ltd. is a set of tea research, cultivation, planting, processing, sales as one of the specialized enterprises, with a natural ecological tea garden base of 4,000 acres.
Haixintang
A professional enterprise integrating tea research, cultivation, planting, processing and sales, with a natural ecological tea garden base of 4000 mu. Since its establishment in 1993, the company has been dedicating real products to consumers, the fundamental concept of real enjoyment, and constantly enriching and innovating on the basis of quality, ecology and culture.
The company is committed to inheriting and carrying forward the culture of Pu ‘er tea, Haixin people will combine excellent traditional culture and advanced modernization to improve the quality and taste of enterprises and products, the company has launched more than 300 varieties through continuous exploration and innovation, of which Pu ‘er tea Qizi cake, Jiulong opera beads, Bajun Tu tea bricks and other series of Pu ‘er tea products with superior materials and exquisite craftsmanship.
Collected by the China Tea Museum, the company’s products were designated as the commemorative tea of the 2004-2005 China Food Safety Annual Meeting, won the “2004-2005 National food safety demonstration unit”, and successfully walked into the Great Hall of the People on January 17, 2005, and aboard the “Shenzhou VI” space flight, to witness the Chinese feat of the sky. All kinds of products are exported to Beijing, Shanghai, Guangzhou, Hong Kong, Macao, Taiwan, Japan, the United States, Russia, South Korea, Singapore and other domestic and foreign markets, consumers are very popular, short of supply.
Haixin people use tea to build a bridge of friendship with friends from all walks of life and go to a better tomorrow.
jikeshu
What defines good tea? This is a question that Li Zhengxing (Chairman of Longyuan Tea Industry, renowned tea expert, and 2016 China Tea Industry Annual Economic Person) and his son Li Chaojian (General Manager and Legal Representative of Longyuan Tea Industry, founder of Tea Fossil, Broken Silver, and Jinbuhuan) have dedicated years to studying. Countless attempts and failures have led them to realize that truly good tea not only requires excellent tea trees but also the dedication of a craftsman with a deep love for tea.
They have traveled far, met many people, and heard countless stories from tea masters. However, the relentless pursuit of perfection in ancient tea trees, embodying a craftsmanship spirit that is hard to replicate, has been their lifelong commitment. Li Chaojian, staying true to his original intent, insists on only selecting a few ancient tea trees, over 300 years old, from renowned mountains, harvesting only the spring buds during the 20 days before Qingming Festival. Through numerous innovations and refining the tea-making process to perfection, this series of rigorous selection criteria, viewed as demanding by others, is the craftsmanship standard that Mr. Li Chaojian, General Manager of Longyuan Tea Industry, follows to cultivate the high-end ancient tree tea brand “jikeshu.”
With Longyuan Tea Industry’s 60-year legacy, passed down over 40 years through two generations, and a 20-year commitment to building a craftsmanship-driven tea brand, following the success of Longyuan’s three iconic products—Tea Fossil, Broken Silver, and Jinbuhuan—the company launched the rich-aroma ripe Pu-erh tea “Wanli Chen” in 2020. The high-end ancient tree tea brand “jikeshu” was born, solidifying its path to growth based on a solid foundation. In Longyuan Tea Industry and the entire tea world, “jikeshu” stands as a premium brand, embodying the philosophy of “better less, but better.” It remains dedicated to craftsmanship and creating excellent tea with care.
Led by Li Chaojian, General Manager of Longyuan Tea Industry with 20 years of experience, the “jikeshu” team ensures strict quality control from the picking of fresh leaves to the finished product. The brand is positioned in the mid-to-high-end market, aiming to be a healthy tea choice for successful individuals. It pioneers the industry with its “nationwide unified pricing and after-sales warranty” service model, making “jikeshu” a choice for health and refined taste.
When gifting, choose health. Good tea from “jikeshu” sets new industry standards, walking hand-in-hand with health and resonating with taste. For the true flavor of nature, choose “jikeshu!”
LONGYUAN
Yunnan Xishuangbanna Ancient Tea Mountain Tea Co., Ltd. (Longyuan Tea Industry) is a leading enterprise in Xishuangbanna Prefecture and a prominent company in the development of Yunnan’s tea industry.
Founded in 1999, Longyuan Tea Industry is headquartered in the hometown of Pu’er tea—the beautiful Xishuangbanna. Mr. Li Zhengxing, Chairman of Longyuan Tea Industry, graduated from Yunnan Agricultural University with a major in tea science. As a senior agronomist and national senior tea taster, he has over 40 years of tea-making experience. Mr. Li served as the deputy director and director of the renowned state-owned Dadugang Tea Plantation, a national second-level enterprise, for more than 30 years. He is a well-known tea expert and entrepreneur, recognized as an outstanding entrepreneur in Yunnan Province and awarded as a “Talented Professional with Outstanding Contributions.” He also enjoys a special allowance from the Yunnan provincial government.
With the support of various levels of government and related departments, and after 17 years of development, Longyuan Tea Industry has become a modern tea enterprise with significant scale and strength. The company primarily focuses on the development, research, and processing of tea from ancient tea trees over 100 years old, producing and marketing a variety of mid-to-high-end ecological Pu’er tea, organic green tea, ancient tree black tea, and premium handcrafted teas.
Longyuan Tea Industry currently operates eight main branches, including the Dadugang Longyuan Ecological Tea Factory, Menghai Longyuan Tea Factory, Yunnan Longyuanhao Tea Co., Ltd., Xishuangbanna Tea Culture Communication Center, Longyuan·Rongpin Tea Culture Experience Center, Longyuan Tea Industry Experience Center, Xishuangbanna Longyuan Tea World, and Xishuangbanna Longyuan Tea Culture Museum.
The company owns several well-known brands, including “Longyuanhao,” “Shengshi Longyuan,” “jikeshu,” and “Xingtianhao.” “Longyuanhao” is a renowned trademark in Yunnan Province and is recognized as one of the top ten famous Pu’er tea brands, top ten bestselling Pu’er tea brands, and a famous Chinese brand.
Longyuan Tea Industry has established over 10 production bases in ancient tea gardens such as Menghai Pasha and Jinghong Mengsong. It also operates nearly 20,000 acres of tea plantations in Dadugang, China’s top tea-producing region, including over 5,000 acres of organic tea gardens. The company’s factory area spans more than 400 acres, with five processing plants and a total workshop area of over 40,000 square meters. It employs more than 2,000 staff, with an annual production capacity exceeding 5,000 tons.
The long-term goal of Longyuan Tea Industry is to build an internationally renowned and domestically leading Pu’er tea brand (“The Longyuan Dream”). The current development goal is to establish itself as the leading brand in the Chinese Pu’er tea industry chain. The guiding philosophy for brand building is centered around scientific development, with a focus on improving quality and promoting growth. The company emphasizes efficiency, with quality as its foundation, innovation as its driving force, marketing as its key, a strong team as its guarantee, and stability as its premise. The company focuses on leveraging quality, culture, and marketing, while balancing scale, quality, and efficiency to drive scientific, harmonious, and leap-forward development of Longyuan Tea Industry.
SiPuRui
Founded in 1958, the Sanjiacun Tea Factory in Pu’er City is a village cooperative enterprise and one of the earliest tea factories in Pu’er. The factory was responsible for various operations such as tea planting and processing, with most of its products historically exported to Europe and North America. It is now transitioning to focus on the domestic market. The tea trees planted in those early years are now over 60 years old, cultivated using green, ecological, and premium organic management practices. The tea factory has earned dual organic certifications from China and the European Union! Situated in the lush, green mountains of Pu’er City, the high-quality tea garden produces organic tea with floral and honey fragrances, including green tea, black tea, white tea, and Pu’er tea. The tea was once awarded as a “Product Loved by Millions of Consumers”!
